Vanderlyle wrote:
i do miss the days of simple videos - i miss the gritty cameras and the lack of pressure. production quality is so high and as ben cook said the "digerati" are inescapable.
Yes! I was just talking to my mum about this (who I got into Chameleon Circuit and Tom Milsom's music), who remembers when 2007!Fiona started making her buy Nerdfighter merch and was obsessed with fiveawesomeguys and British vloggers (except not D&P). What I loved best was that it was basically (yes I really am obsessed) folk/punk culture! Sorta. It had that same DIY attitude, and the idea of making stuff just because you want to, and for the other people in your community to interact with, and because you have something to communicate with that community, as opposed to doing it for monetary gain or fame or artistic renown.
Now I feel like most YouTubers are doing it as a job, for it to become a job, or to be recognized as an ~*artist*~. So for me, that cool, gritty, for-the-people-by-the-people, community-based, anti-establishment, DIY atmosphere is largely gone. (Not that I'm not very happy for people being able to make a living off of it! That's awesome!)
Just, once there was an influx of money coming in, the whole atmosphere changed, because suddenly the successful YTers could afford nice cameras, lighting, sets, editing software, hired help, etc. etc., and also could afford to spend more time on every video once they were able to quit their day jobs. They also became more concerned with increasing views and subs, regularizing their content schedules, etc., in order for it to
remain a viable career option for them. Which I totally don't blame them for, it just makes sense once your livelihood relies on it!
And once you're competing for views, which equal money, well then you get capitalism, which isn't necessarily
bad, but definitely completely changes the landscape. But for those couple of golden years, it was a unique space all its own, free from many of the factors which control commercial entertainment. Now it's sorta gone from being a space for subcultures to grow and thrive, to a pretty mainstream source of entertainment. Obviously it's still unique, and very cool in its own right, especially now that YTers have more resources to create cool stuff. But, basically what I'm saying in this long essay is,
I too miss the gritty cameras and lack of pressure of the Good Old Days.